DIGITAL MAGAZINE
All the training, itineraries and experiences you need to sell Australia.
ISSUE #2
From wildlife to wineries, golf courses to luxury lodges, fishing grounds to some of the world's most spectacular walks, Australia has it all. International visitors have a growing thirst to learn more about the world's oldest living culture as well as Australia's vibrant contemporary cultural scene by indulging in quality, authentic experiences.
The Signature Experiences of Australia program helps the travel trade negotiate the depth of premium products on offer and makes it easy for you to entice your clients to explore Australia with unforgettable, experiential travel opportunities.
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CLICK PLAY TO hear from Opera Australia's andrew guy
Upskill
Exceed your clients' expectations by crafting itineraries that focus on their passions.
Upskill
Exceed your clients' expectations by crafting itineraries that focus on their passions.
On the hunt for black marlin in Queensland.
The unique and authentic offerings from Tourism Australia’s Signature Experiences of Australia’s (SEA) collectives are growing in line with consumers’ thirst for richer travel opportunities. As Opera Australia’s International Marketing Manager Andrew Guy mentions in the video above, the collectives provide visitors with exciting, behind-the-scenes experiences that are unique to Australia.
We encourage travel planners and advisors to make the most of SEA’s incredible bank of resources, which will make it easy to craft trips of a lifetime for your clients.
In this edition of Signature Experiences of Australia digital magazine, we celebrate 10 years of Ultimate Winery Experiences Australia (UWEA). The UWEA collective has almost trebled in size since its inception and continues to innovate with its collaborations and itineraries to provide a broad range of unique experiences; from wine trails and overnight stays to Segway adventures and wildlife encounters.
If you’re looking for itinerary inspiration, we feature an action-packed eight-day self-drive journey around Perth/Boorloo and Margaret River. The trip encompasses all that makes Australia a premier destination, with adventure and cultural experiences, world-class wineries and a taste of one of the Great Walks of Australia.
The Great Walks of Australia collective encompasses 12 of the country’s most scenic and remote multi-day hiking trails, and we take a closer look at a selection from Tasmania, Queensland, South Australia, New South Wales and Victoria.
We put the spotlight on an incredible opportunity for your clients to explore Australia’s Red Centre with the Anangu Traditional Owners to learn about their Creation stories, culture and the history of land rights to Uluru and Kata Tjuta.
Australian War Memorial Curator Dianna Rutherford takes us behind the scenes to not only view, but touch and explore historical items that are not usually viewable by the public. The exclusive access is part of the memorial’s Soul of the Nation tour, which is customised to meet the interests of tour participants, no matter their age or nationality.
Finally, we showcase four premium experiences designed to stoke the passions of visitors with an interest in culture, golf, fishing or who love luxurious stays.
We trust this edition of Signature Experiences of Australia will provide you with inspiration for your clients and prompt you to take advantage of the further training available through the Aussie Specialist website aimed at helping you sell more and higher-end experiences.
PLEASE NOTE: All prices were accurate at time of publishing.
In the spirit of reconciliation, we acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
WARNING: Aboriginal and Torres Strait Islander viewers are advised that this publication may contain images, voices and names of deceased persons.
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